Is this for Real? Israelis Invent New Cleantech Fuel System

March 24th, 2008 | Categories: Cleantech · Israel | Tags: Clean Fuels, Project Better Place, Shai Agassi

Watch out Shai Agassi of Project Better Place. Moshe Lerner and his crew are claiming a major breakthrough in Cleantech Fuel Systems that could render Agassi’s Project irrelevant. Is this too good to be true? Check it out for yourselves at Infolive.tv. It seems that anything claiming to be Cleantech will get media attention these days. While I doubt Mr Lerner has the marketing expertise to generate the kind of interest and support Agassi has garnered from the public and investors, it makes one wonder whether the better, cleaner, cheaper technology will take over fossil fuels or will it be the guys with the most money, business and marketing savy and guts to make things happen? I’ve noticed there’s alot of talk about how the Europeans and the Saudis are out pacing the US, however I think this is more of a marathon run. The American’s usually come out on top when it comes to commercial and marketing prowess. Regardless of who wins this is going to be an exciting race for a long time.

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