Water Is The Way To Go

April 10th, 2007 | Categories: Cleantech · Israel | Tags: Cleantech, Israel

With all the hype about Cleantech lately its not easy to separate hot air from real stuff. Neverthless the search for solving some of the world’s most pressing issues will ensure Cleantech is not simply a passing fad but rather a sustainable investment theme. As in any game it will be those people with the knoweldge, experience and skill set who will come out in front. Israel has missed the clean energy wave or will at least need to play catch up with its European, Chinese and North American competitors.

However the water sector is another story. Israel has had a 50 year head start on the rest of the world. The recent high level delegation of Israel’s leading water industry experts to Australia proved that Israel truly can add value and assist the global community in managing their water problems. As always the winners will have to keep their eye on the ball, ensure business fundamentals are there and persevere. Good luck to us all!

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